Mapping the Media: How Do Stories Travel Today's Fragmented Landscape?
Webinar | 3 December 2025 | 14:00 - 14:45 GMT
Why do some stories vanish while others catch fire?
The path from pitch to public attention is no longer linear – it’s a complex, multi-platform journey full of unexpected twists, political buffers, and social media accelerants.
For PR, communications, and public affairs professionals, navigating this chaotic ecosystem has no clear course ahead.
To go beyond the headlines, in our next webinar we’ll unpack the findings from our new report, ‘How news travels in today’s fragmented media environment‘, to give you a new playbook for building, tracking, and influencing narratives.
Fill in the form to join the session on Zoom.
Tune in to explore:
- The ‘Pinball Machine’ Effect: Discover how stories ricochet between politics, news, and social media, and learn how to manage the message as it evolves.
- Breaking through the Echo Chamber: Understand ‘story siloing’ and identify the key platforms that can bridge your message to entirely new audiences.
- From ‘Endpoint’ to ‘Ecosystem’: Shift your mindset from a linear campaign to an adaptive strategy that thrives in the fluid modern media environment.
Can’t join us live? Register, and we’ll send you the recording.
Speakers
Sean Allen-Moy
Head of Media Relations Strategy
Burson UK

Jacob Granger
Community Editor
Journalism.co.uk
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P-J Boyd
Comms & Content Manager
Vuelio
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Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools.