Mapping the Media: How Do Stories Travel Today’s Fragmented Landscape?

Webinar | 3 December 2025 | 14:00 – 14:45 GMT

In today’s fragmented media environment, the journey of a story is more complex and unpredictable than ever.

In this webinar, we’ll track real-world examples — from stories including Low Traffic Neighbourhoods to Oasis Ticket Surge Pricing — to explore how narratives build, spread, and find audiences in 2025.

Join our webinar to explore:

• The ‘Pinball Machine’ Effect: How stories now bounce between political debate, traditional news, and social platforms, gaining momentum (and distortion) along the way.
• Echo Chambers vs. Bridges: Understanding ‘story siloing’ (where tabloids and broadsheets tell different stories on the same topic) and which platforms can bridge the gap to new audiences.
• Practical Strategy: How to move from a linear ‘endpoint’ strategy to an adaptive ‘ecosystem’ approach to find success in the modern media landscape.

Can’t join us live? Register, and we’ll send you the recording.