Understand how stories form, and where they’re heading
Follow the story.
Not just the coverage.
Coverage doesn’t unfold in one place. It spreads across outlets, platforms and voices — shaped by contrasting perspectives.
Even with every mention captured, you’re still left piecing together the bigger picture: connecting themes, identifying positions, and working out which viewpoints are gaining ground and which are fading.
And when you’re responsible for protecting your clients’ reputations, missing that shift isn’t an option.
Lumina organises coverage into Stories — and reveals the Perspectives within them, giving you faster clarity, earlier warning signs, and the confidence to act at the right moment.
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Mentions show activity.
Stories show direction.
Lumina Stories & Perspectives groups coverage into evolving story clusters — revealing which perspectives are gaining ground, who’s driving the narrative, and when momentum begins to shift.
Lumina turns your coverage into:
- A structured view of how stories are developing
- Clear visibility of shifting perspectives
- Identify the stakeholders driving the narrative
- Deeper insight to strengthen your client strategy
All in one, connected view across your clients’ coverage.
Coming next
AI View
Track how your clients, their competitors, and key topics are described by leading LLMs — with auditable claims, citations, and source transparency.
Curated Media Summaries
Deliver tailored media briefings, aligned to your clients’ priorities— combining AI summarisation, audio and data visualisation to surface what matters most.
Pulse Score
Measure your clients’ reputation across Direction, Performance, Integrity, and Innovation — using sector specific AI models to highlight narrative strengths or gaps.
Media Insights Agents
Ask questions in plain language, and get fast traceable answers across coverage, story clusters, and insights reports — with direct links back to the underlying sources and metrics.
Signal Detection
Spot emerging risks and opportunities across evolving Stories & Perspectives — highlighting the conversations gaining momentum, so teams can prioritise rapid triage and client response.
Trusted by over 3,500 PR & Comms teams worldwide