How LLMs are already impacting organisational reputation

Webinar on Wednesday 23 September at 11:00 – 11:45 
When someone wants to know whether they can trust your organisation, there is a good chance they will ask ChatGPT, Gemini, or Claude before they ask you.

To unpack what this means for comms teams tasked with controlling the narrative and protecting reputation today, join Vuelio’s Comms & Content Manager P-J Boyd and Head of Insights Strategy Amy Chappell for our upcoming webinar.

Tracking what happened when two UK supermarkets faced the same issue with two very different comms strategies, we’ll analyse how the story hit the press and later shaped AI answers.

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Earned media dominates AI citations across UK supermarkets

In this session, we will cover:

  • What sets winning narratives apart from messaging that loses ground
  • How to check what AI tools already know about you, and where those citations are coming from
  • The importance of earned media in today’s AI-mediated informational landscape
Can’t join us live? Register, and we’ll send you the recording.

Speakers

P-J Boyd

Comms & Content Manager

Vuelio

Amy Chappell

Head of Insights Strategy

Vuelio

About

Vuelio’s market-leading software helps solve that problem for public affairs, PR and communications professionals by giving the tools they need to make their story have impact.