AI, Disinformation and the Risks They Pose to Communicators Today
Webinar | 03 Mar 2026 | 14:00 – 14:45 | via Zoom
How can organisations safeguard their reputation and messaging in an unstable media environment?
Disinformation is more than a ‘fake news’ buzzword — it’s becoming a real and growing challenge for UK businesses.
As artificial intelligence accelerates the spread of false or misleading narratives, communications teams are facing new risks to trust, reputation and crisis response.
Join our next webinar, where Thomas Barton, Executive Director of the Council for Countering Online Disinformation and CEO of Polis Analysis, will provide an overview of the challenges and explore practical steps organisations can take to respond.
Can’t join us live? Register, and we’ll send you the recording.
Topics we’ll discuss include:
- How AI is changing the scale and speed of mis- and disinformation
- Practical steps to reduce exposure and strengthen readiness
- Comms approaches to consider when false narratives begin to spread
- The positive counter forces at play
Speakers
Thomas Barton
Executive Director, the Council for Countering Online Disinformation
CEO, Polis Analysis
P-J Boyd
Comms & Content Manager, Vuelio
About Thomas Barton
Thomas Barton is the Executive Director of the Council for Countering Online Disinformation, the UK’s leading body for championing solutions to protect online information integrity. Thomas also founded the geopolitical intelligence and consultancy firm Polis Analysis in 2019. He has a wealth of international professional experience in the political and policy sphere, having worked as a political lobbyist at three leading FTSE100 companies, in the UK Parliament and in a UK political party. Thomas is a fellow at the Aspen Institute and holds degrees from UCL, LSE and Cambridge.
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