Mapping the Media: How Do Stories Travel Today’s Fragmented Landscape?

Webinar | 3 December 2025 | 14:00 – 14:45 GMT

Ever pitched a story perfectly, only to watch it stall? Found yourself at the epicentre of a social media explosion, from a seemingly minor press release?

Today’s fragmented media environment makes the journey of a story more complex and unpredictable than ever.

In this webinar, we’ll track real-world examples — from stories including Low Traffic Neighbourhoods to Oasis Ticket Surge Pricing — to explore how narratives build, spread, and find audiences in 2025.

Can’t join us live? Register, and we’ll send you the recording.

Tune in to explore:

The ‘Pinball Machine’ Effect: Discover how stories ricochet between politics, news, and social media, and learn how to manage the message as it evolves.

Breaking through the Echo Chamber: Understand ‘story siloing’ and identify the key platforms that can bridge your message to entirely new audiences.

From ‘Endpoint’ to ‘Ecosystem’: Shift your mindset from a linear campaign to an adaptive strategy that thrives in the fluid modern media environment.

Can’t join us live? Register, and we’ll send you the recording.